Stefan Wetzler
Co-CEO
On site · HANDELSVERBAND.swiss
HANDELSVERBAND.swiss Summit
Annual event of the Swiss retail association on the economy and retail trends
- Date
- Welcome coffee from 08:30, evening programme from 17:00Language: German
- Venue
- Westhive HardturmHardturmstrasse 161, 8005 Zürich, Schweiz
- Our role
- We're on site
What it's about
The HANDELSVERBAND.swiss Summit is the annual event of the Swiss retail association. In 2026 it brings its two previous formats, «Update und Ausblick Detailhandel» and the autumn event, together on a single day.
The morning takes stock of the market. Luca Giuriato of NIQ presents the retail status update, Meret Mügeli of UBS Switzerland the economic outlook. Brack, Möbel Pfister, Confiserie Sprüngli, Bucherer and DERTOUR then present their forecasts.
The afternoon belongs to retail trends: AI in retail, agentic commerce, structured product data, omnichannel, and social commerce via TikTok and WhatsApp. The evening closes with a networking apéro and a keynote by extreme mountaineer Dani Arnold.
The event is aimed at members, partners and guests of the association and brings together the executive teams of Swiss retail.
Why we're there
The afternoon asks the questions we work on every day: where AI delivers measurable returns in retail, which product data foundation can carry it, and what agentic commerce means for system landscapes that have grown over decades.
Stefan Wetzler will be there, talking with Swiss retailers about how an AI initiative gets from pilot to productive operation.
Who you'll meet there
Zurich
Book a meeting on site
The days on site fill up fast. Book a slot in advance and you get a proper conversation instead of five minutes in passing.
Tell us briefly what it should be about — we'll come back with a proposed time for the days on site.